The ideal listener for Healthy Man Viagra radio ads is a man aged 40-65, likely married or in a long-term relationship. He’s relatively affluent, with a disposable income allowing for non-essential spending. He values convenience and discretion, preferring subtle advertising over blatant approaches. He’s active, whether socially or professionally, and seeks to maintain a fulfilling personal life.
Demographic Targeting: Key Considerations
Radio station selection is crucial. Aim for stations with programming appealing to this demographic – news/talk, classic rock, or adult contemporary formats often resonate. Avoid stations with a younger or exclusively male audience that might be less receptive to this product. Consider geographical targeting, focusing on higher-income areas with a higher population density of the target age group.
Psychographic Targeting: Understanding Their Needs
Advertising messaging should focus on reclaiming confidence and intimacy, highlighting the product’s ease of use and discreet delivery. Emphasize the positive impact on relationships and overall well-being, rather than solely focusing on the physical aspect. Address anxieties regarding age-related changes and offer a solution that promotes a sense of control and self-assuredness. Avoid overly clinical language or overly aggressive sales pitches.
