Choose a voice that’s both authoritative and approachable. Think friendly expert, not condescending know-it-all. Aim for a conversational style – imagine chatting with a trusted friend about health.
- Consider your target audience: Are you targeting younger men? Older men? Adjust your tone accordingly. A younger audience might respond well to a slightly more informal, energetic voice, while older listeners might prefer a calmer, more reassuring tone. Script it for the voice: Write your script with the chosen voice in mind. The words should naturally flow and feel authentic to the personality you’ve selected.
The right tone conveys confidence and credibility. Avoid overly-serious or overly-casual tones. Instead, aim for a balanced, upbeat, and informative approach.
Highlight benefits, not features: Focus on how listening to Healthy Man will improve their lives (increased energy, better sleep, improved relationships). Use strong calls to action: Clearly instruct listeners on what to do next (visit the website, download the app, call a number). Make it easy for them to engage. Keep it concise: Radio ads have short attention spans. Get straight to the point, highlighting key messages quickly and effectively.
Test different voices and tones before finalizing your selection. Gather feedback from a diverse group to determine the most resonant approach.
