Focus on these three core KPIs for your Healthy Man radio ads: website traffic, call volume, and sales. Track website traffic via Google Analytics, noting which ads drive the most visits. Aim for a 15% click-through rate (CTR) from your radio ads to your website landing page. A higher CTR suggests effective ad copy and targeting.
Website Analysis: Beyond Just Visits
Don’t just count website visits. Analyze user behavior: time spent on site, pages viewed, and conversion rates. A high bounce rate (users leaving quickly) indicates problems with your landing page. Optimize it for clarity and a clear call to action. Aim for a bounce rate under 50% and a conversion rate of at least 2%.
Call Tracking and Sales Figures
Use a call tracking system to distinguish calls from each radio ad. This isolates effective ads and informs future campaigns. Analyze call duration and conversion rates–the percentage of calls resulting in sales. Strive for an average call duration of at least 3 minutes and a conversion rate of 10%. Compare this data to your overall sales figures for a comprehensive view.
Refining Your Approach
Regularly review your KPIs. Weekly or bi-weekly analysis allows for rapid adjustments to ad content, timing, or targeting. Adapt your strategy based on what works best. A successful campaign continually evolves, responding to data-driven insights.
