Keep your Healthy Man radio ad concise: aim for 30 seconds. Shorter ads improve listener recall and reduce listener fatigue. A longer ad risks losing their attention. For maximum impact, focus on one core benefit.
Crafting a Compelling Call to Action
Instead of a generic “Visit our website,” use a strong, action-oriented call to action. Try: “Call now for a free consultation!” or “Text HEALTHY to 55555 for a special offer!” Provide a clear, memorable phone number or short code. Consider adding a limited-time offer to create urgency.
A/B test different calls to action to identify what resonates best with your target audience. Analyze your results and adapt accordingly. Track call volume and website traffic originating from the ad to assess your success. Continuously refine your approach based on the data.
